Marketing Campaigns Using SAP Machine Learning

This short tips and tricks course will walk you through SAP Analytics Machine Learning - more specifically, using a classification algorithm to find the client's best profitable variables to target a successful marketing campaign. Through the use of hands-on examples, you will see the process of using the Classification Profit Simulator to find the maximum ROI of a marketing campaign. You will learn how to optimize the number of contacts, build a demand forecast based on past sales data, and use a time-series tool to qualify if the data is helpful for predictions.